5 Best Recruitment Strategies [Updated 2020]

Having talented employees is crucial for the success of an organization. This is why the recruitment process of an organization needs to be excellent. However, according to Technology Advice, employee recruitment is a tough process.

With the competitive job market, getting ideal candidates for your business is harder. In winning top talents, an organization needs to make use of the best recruitment strategies. Using them can give you a competitive edge over others.

According to TalentLyft, companies utilize different recruitment strategies to attract potential candidates. In doing so, chances of finding and hiring the right candidates are greater. Here are some of the best recruitment strategies you can use for your business:

Employer Branding

According to Hundred5, having great employer branding is vital in the recruitment process. Employer branding as defined by Beamery is “a company’s ability to differentiate and promote this identity to a defined group of candidates that they’re interested in hiring.”

With the fierce competition for people in the world of HR, employer branding  helps you have an edge over your competitors. However, among the best recruitment strategies, this is considered to be the hardest to achieve.

This is because it can take a lot of time and money to achieve a good employer branding. However, once achieved, problems with attracting employees and turnover rates can be a thing of the past. 

Employer branding begins and ends with the employees.This is because employer branding is tied with the experience of the employees and their opinions about the organization. 

Here are some of the ways on how you can improve your employer branding:

  • Be employee-oriented
  • Embrace transparency
  • Build brand advocacy
  • Use technology
  • Tie employer with corporate brand
  • Develop positive company culture

According to Link Humans, 72% of recruitment leaders believe that employer branding has a big impact on hiring. A study to support this was conducted by LinkedIn. Their study showed that 75% of active job seekers check a company’s employer branding first before even applying. 

Invest In An Applicant Tracking System

According to Technology Advice, an applicant tracking system is a software that works by automating job ad posting and sorts through applicants in order to find the ideal candidate. It also automates the process of scheduling for interviews when candidates qualify for the job.

Applicant Tracking Systems save companies time and effort in sorting through hundreds or even thousands of applications. While this method can be expensive, it is effective. 

There are a lot of ATS software companies that offer tracking systems with different features depending on a company’s budget and needs.

Conduct Great Interviews

Doing an interview is a two-way communication. As the HR professional or the employer conducts the interview, both the interviewer and the one being interviewed gains opinions of each other. 

Even this quick assessment can be used to improve employer branding. This is why it’s important to be able to conduct great interviews. According to HR Technologist, having an excellent process in interviewing helps make the experience of the candidates better.

As interviews are the first direct contact with job seekers, it’s important that interviewers possess the skills necessary for conducting good interviews. As the saying goes, first impressions last.

You wouldn’t want it to be a negative one. Also, incorporating your company’s cultures into your way and style of interviewing might help. This enables potential candidates to see the type of environment they’ll have if they choose to push through with their application.

According to Zety, 61% of employees mentioned that the reality of their new jobs usually differs from their expectations during the interview process. This shows that interviews can sometimes not be clear with setting expectations.

Having transparency during interviews can help in clearing up misunderstandings and confusion for the candidates and make their stay in the company better.

Social Media Recruitment

One of the most popular recruitment strategies today is social media recruitment. According to LinkedIn, spreading job ad posts on social media has become one of the most used strategies by large companies such as Apple, Amazon, Uber and more. 

It is ideal if the HR team is active on various social media platforms. Having a strong social media presence is important for companies in order to attract potential talents who are using the platform. 

Most millennials use social media as a means of looking for potential job offers online. In fact, a study from the Aberdeen Group showed that 73% of millennials got their previous and current jobs through social media sites.

According to CareerArc, out of all the social media platforms available online, 91% of employers choose to use LinkedIn as a social media recruitment tool and gave it an effectiveness rating of 3.8 out of 5. Use this knowledge to your advantage.

Recruitment Process Outsourcing

RPO is another recruitment strategy that’s becoming more and more popular. Recruitment process outsourcing is what the name suggests. It’s leaving parts or the entire recruitment process to recruitment professionals. 

Recruitment process outsourcing offers a lot of benefits. Here are but some of them according to Sigmar Recruitment:

  1. Stronger quality of hires
  2. Cost reduction
  3. Scalable model
  4. Reduced time to hire
  5. Talent pooling
  6. Recruitment process and assessment design
  7. Analytics and reporting
  8. Enhanced stakeholder engagement
  9. Excellent compliance regulations
  10. Reduces the need for excess advertising

RPO helps out in a lot of ways. According to CareerBuilder, 45% of employers still have unfilled jobs because of not being able to find individuals with qualified skill sets. With RPO, finding quality hires isn’t a problem as they have a pool of quality talent.

Moreover, there can be reduced time for hiring with RPO. You also won’t have to juggle between taking care of business operations and the recruitment process. RPO can take care of the whole recruitment process if this is the type of service you need from them.

These external providers of recruitment service can be an extension to a company’s internal human resource team. They also assume rights to the process of recruiting and take full responsibility for the overall outcome. 

Now that you know the 5 best recruitment strategies, use them to your advantage. Knowing without application is not knowing. To know is to apply what you’ve learned. Which of these strategies will you be applying?